Notpolish

Creative Direction & Photography: Serena Van
Graphic Design: Kasia Herh
A variety of graphics created for beauty & nail supply brand: Notpolish.

Notpolish initially set out to create special acrylic powders- allowing nail technicians to design acrylic nails via traditional sculpting techniques, or by using easier dip methods. As the brand continues to grow, Notpolish has expanded its market further into the nail supply world, expanding its range of products for salons and nail enthusiasts.

By creating graphics for a variety of channels (SMS, social media, emails), my main goal was to inform and educate an audience about existing & up-coming products as the brand expanded into a wider market.

Meta Ads

Re-sized to fit across multiple screens and platforms.

Informational
Graphics

Through informational graphics, the intention is to educate those who are new to nails on how to properly use the product, thus creating trust, clarity, and transparency between the company and its audience.